“Language is a source of misunderstanding”
(mcluhan 1964)
Does the users background affect the interpretation
Of the message?
Is it possible that a different individual derives a different
Meaning from the message? Explain.
Signs and symbols used by the community to convey information
|
components |
Ponds
|
Ferdie marco |
mayon |
|
Target audience |
Males who want to use ponds product |
Citizens of district 1 in Marikina city |
Tourists going to albay |
|
Sender / author
|
unilever
|
Ferdie marco |
Cyrel francis chan |
|
purpose
|
To advertise ponds products and to encourage the audience to buy or try their product |
to clarify that national breakfast day organized by mcdonalds was not sponsored by any other organization or individual
|
To encourage people to try their atv and ride it to get closer to mayon |
|
Key content
|
Buy their product for 400 pesos and you can get a value card |
A poster of konsehal ferdie marco and an advisory of mcdonalds
|
Rates of the atv rental |
|
Form / style |
A picture of a model with an ideal face type is shown
|
Mcdonalds is shown as a clickbait
|
A picture of mayon and a model riding an atv was shown |
|
Medium / format |
Advertisement poster
|
Advertisement poster |
Advertisement poster |
|
questions |
answer
|
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Predict how this event will be covered by television radio print and internet |
The incident will be covered first by television and radio by a breaking news or a news flash. Afterward will be covered in the internet by posting news articles and the day after by the newspaper |
|
How are the presentation of facts vary from medium to medium
|
Facts are minimal by television and radio because they are the first ones to cover and therefore would have less facts but the facts generate more as the incident goes on and by the time newspapers are printed, there are already multiple facts presented
|
|
How are the codes and conventions vary from medium to medium
|
Codes and conventions vary from medium to medium because a certain set of conventions are needed from one medium to another in order to get the message across |
|
How much of these differences will be based on the unique characteristics of the medium
|
The differences are prominent between different medium because as I have said, certain types of medium need a certain set of codes and conventions in order to get the message across |
if you will be a reporter, are you going to use the conventional way
of how each media will broadcast the given scenario
What will you do to not make your report boring? Elaborate.
Would you exaggerate some elements in your report to make it interesting? Why.
Digital twin link: https://www.youtube.com/watch?v=1TGKWYATu7g&feature=youtu.be
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